There are a few principles that SEA Alliance members need to adhere to.

To fully participate you need to commit to positively engage in pre-competitive action, adhere to competition law and to maintain the confidentiality of discussions.

We ask that SEA Alliance members commit to:

• Implement, where appropriate, a human rights due diligence approach, in line with the UN Guiding Principles.
• Demonstrate that they have made a strong commitment to ethical trade and respecting human rights, and meet their legal human rights due diligence requirements, for example through public ethical trade or human rights policies, corporate reports or Modern Slavery Statements.
• Show a willingness to positively engage in pre-competitive collaborative action and be committed to driving continuous improvement within their supply chain on ethics and human rights issues.
• Be prepared to undertake work to support the collective aims of the SEA Alliance, and to integrate learnings and tools from the SEA Alliance into their organisation’s human rights due diligence activities and wider business practices.
• Adhere to competition and anti-trust law at all times.
• Adhere to the Data Protection Act 2018 and any other applicable data protection rules at all times.
• Maintain the confidentiality of discussions that take place within the SEA Alliance.
• Act in the interests of the Alliance and not bring the reputation of the SEA Alliance into disrepute.